BASIC MARKETING IDEAS FOR IARCTC MEMBERS
By Jack Keogh
Four easy questions:
- Do you have a marketing plan for your Tomatis Center?
- Does your plan consist of sporadic marketing activities with no specific goal, with no logical sequence of steps and follow-up?
- Do you have a way to measure if the plan that you have is working or not?
- If you were asked the purpose of your marketing plan, would you say something vague like, “I try to get exposure,” or “We try to get our name out there”?
