By Jack Keogh, Managing Director, Keogh & Associates Consulting, LLC
I “discovered” Facebook a couple of years ago when I received an invitation to be a “friend” of the teenaged niece of a family connection in Mexico. I accepted the invitation and, to my surprise, some twenty minutes later, I got a message from my daughter – in her early twenties – saying “Dad, get off this site – it’s for kids, not people your age!” At that time, Facebook had a mere 12 million members. My daughter fretted that the site, designed for college students, had been hijacked by teens. I marveled at the connectedness of the younger generations – how did my daughter, at work in New York City, realize so quickly that I had responded to an invitation from Mexico? Then, undeterred, I went ahead and set up my Facebook profile. I figured that one more profile might complement my web “presence” – company website, blog, and profiles on Linked-In and Plaxo. What, did I learn and how can it be helpful to you?…
