By Jack Keogh
Survival of the fittest
The globalization of business through the advances in technology is parallel to a whole new world of personal interconnectedness. The new interpersonal connectedness has come about through cheap air travel, T.V., global media, the internet, Voip, Skype, Blogging, Instant Messaging, Podcasts, Wikis, and etc. Little by little it seems that our micro-cultures (family, education, work, church, fashion, nation, sense of “what is cool”) are being slowly absorbed into a more diffuse global macro-culture. The pace of change is accelerating; it’s difficult and, sometimes, unsettling, to constantly have to adjust and adapt. It’s useful to remind ourselves that ‘survival of the fittest’ is all about our ability to adapt. So we don’t have too much choice. To remain – or become – a productive and successful contributor in the global environment in which we now live and breathe means that we need updated skills to be able to understand the global phenomenon in terms of how we communicate with those who at first blush seem so different. We get to make choices. And, of course, all choices have consequences for better or worse. Where do we begin?
